Behind the Blooms
The name Froom was born from three words: flower, bloom, and room. Together, they evoke the idea of a room filled with blooming flowers, a space where everyone can write their own story, accompanied by flowers and plants.
Froom gathers little fragments from nature with care, bringing them together to create flowers for life’s beautiful moments.
I find beauty in nature’s quiet sense of order, as well as in its gentle whimsy.
The colours of a setting sun, light shimmering across the sea, fallen leaves rustling beneath our feet, and the graceful movement of flowing water. These moments found in nature often become the starting point for the colours, textures, and movement within my work.
Rather than repeating the same designs, Froom creates flowers guided by the seasons, the surroundings, and your stories. Each design brings together these different elements, allowing something naturally beautiful, with a touch of whimsy, to take shape.
Whenever you’re ready, I’d love to hear the stories you’ve gathered along the way.
Meet Winter
Hello, I’m Winter, the floral designer behind Froom.
My journey with flowers began in Korea in 2018, following my studies in Fine Art. What started with an interest in colour, form, and composition gradually grew into a love for working with flowers.
Over the years, I’ve explored flowers in many different ways — through teaching, running my own flower shop, and creating florals for weddings and everyday moments.
I’ve always been drawn to the relationship between flowers and spaces. The way colours interact, how light falls, and how flowers can bring a sense of life and movement into their surroundings.
Now based in Sydney, I continue to explore these ideas through Froom, bringing together the experiences I’ve gathered along the way.
If you love flowers, I’d love to talk flowers with you.